Social media is more important than ever, and small businesses are realizing the benefits of having a strong social media presence. A large number of followers is required to maximize your marketing efforts and increase brand exposure online, plus it offers social proof.
A constant following implies credibility to potential customers, resulting in more exposure and potential sales. Your ability to assess the wants of your potential customers will determine how many followers you attract. This can be tough at times, especially when you don’t know where to begin. Here are a few tips to assist you in the modern business world: GOOD CONSISTENCY IS CRUCIAL Building a solid social media fan base requires consistency, which is important in all elements of your social media presence, from when you publish to how you respond to comments. Consistency builds trust in your brand, and you can even double the chances of brand recommendations by posting on a regular basis! Consistency builds brand awareness while also expanding reach, demonstrating that you understand what your readers want and are invested in their experience. It fosters accountability and helps you establish a positive reputation. UNDERSTAND AND BUILD YOUR TARGET AUDIENCE Set your desired target audience early on to focus your social media efforts on the right people. Age and gender of your target market, personality, likes and dislikes, as well as location (if appropriate) are all aspects to consider when marketing. To maximize your use of social media, identify your target audience’s preferred platform. The most difficult aspect of social media is determining how to appeal to your audience. What distinguishes your page from others? PalmPons offers a variety of ways to engage. Individuals want to engage with businesses that are meaningful to them. People are twice as likely to create a connection with a page that appears more human. Contact us to learn more and discover how we can help! Source: Boost Your Social Media
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KNOW THE RIGHT TIME TO TWEET
It is beneficial for the audience’s online experience to see your tweets the moment they open the app. Appearing at just the right time will help raise brand awareness. It is important to note that different demographic groups have varying active hours on the internet. When you know who benefits the most from your digital goods and pinpoint whom you want to sell your brand directly, you’ll have a better grasp on the peak hours when they are online – making it easier to come up with content relevant to that time of the day and knowing when to schedule them. MAKE USE OF HASHTAGS If hashtags work well on other platforms, it would be safe to say it works best to increase engagement on Twitter. Hashtags make your tweets get discovered more easily – whether it’s a familiar hashtag or something you came up with. The number of characters on the hashtags you use also plays an important role since hashtags with 11 characters are retweeted 117% more than hashtags with 5 to 6 characters! By using relevant hashtags that are connected to your product or service, the audience can acquire information faster and cut a significant amount of time when they search for it again. You can also expand your reach when they get retweeted, given that 33% of business tweets with hashtags get retweeted more than tweets without hashtags. CASUALLY USE MEMES Give your readers a breather by casually breaking the monotony of news tweets or other serious stuff on their feed. A little humor won’t hurt and may even build a better first impression of your brand. Remember, laughter is good for health. But you don’t have to be funny in all of your tweets – and if you can’t, don’t try too hard because it may come off as off-putting instead of giving them the respite they sought on the platform. Like most content creation, research which memes tickles your target audience beforehand and start coming up with your own from there. There are also a lot of GIFs or videos you can utilize to make your audience relate more to your meme. Just make sure to mind your humor and you’re good to go. AVOID TWEETING TOO MUCH You don’t like to be told the same thing over and over, do you? Well, don’t do the same to your audience – the least you want them to feel is to be annoyed and drive them to unfollow you in the end. Although you may think it’s better to keep on tweeting to increase user engagement on Twitter maintain, don’t smother them too much and ensure breaks in between posting your content. Keep them to a minimum, either daily or weekly. If you think coming up with fresh content daily benefits your business more, then try to avoid tweeting multiple items per day. CREATE POLLS WHEN ABLE The best way to increase engagement on Twitter is coming up with a poll once in a while. It doesn’t have to be too serious – it could be casual questions asking which they prefer from the roster of choices that are still directly or indirectly tied up to your brand. This makes readers feel their freedom to choose and offers them a good opportunity to share their thoughts anonymously even though it’s just a random poll up in their feed. Similarly, you can use the poll results when you sit down and brainstorm with your team to come up with a better product or service, ideate more creative content, and develop strategies to engage with your customers. Twitter is undoubtedly one of the best social media vantage points for your business. It offers a great pool of audiences and has features you can leverage for your marketing efforts. You only need to tweak your approach to suit your audience’s taste and business nature. When you’re done, all that remains is for you to consistently show up and patiently wait for the fruition of your labor. Need some help getting started? Check out The Menu at PalmPons if you have any questions about leveraging Twitter for your business. Source: How To Increase Twitter Engagement Rate |
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